The same goes for logos that feature harsh angles, squares, and spikes. So making sure that your graphic and typography work together is important.ĭoes your logo’s graphic rely more on circles, ovals, and curves? You’ll want to look at font styles that follow those same lines. There’s a lot of visual communication that comes out of a logo, and you want that messaging to be clear. This element requires you to examine your logo graphic in relation to the font. Only you can decide which aligns with your brand’s personality, but it is something you should be conscientious of.
You have to pick whichever is going to match your brand’s identity best.ĭo you want the more official looking “feet” of the serif font family? Or are you a bit more casual and find sans serif styles more appealing? Honestly, in our opinion, one isn’t better than the other. The everlasting battle between these two font types is legendary. Here are some key elements of modern business fonts today. Thankfully, if you examine certain trends in contemporary logo fonts, you may be able to identify what will work the best in your favor. You’re truly only restricted by your own imagination (assuming you’re in line with what works in your industry). There’s a bittersweet nature to just how limitless the options are when it comes to logo and font pairings.
Instead, you need to consider a more comprehensive list of elements to make sure that your messaging aligns with the rest of your branding.Īnd then you want to make sure it’s pretty. (Here’s looking at you blue wave effect.) Unfortunately, you don’t have the same autonomy for your brand in picking the coolest WordArt effect as you did for your fourth grade science project. They’re not just there for casual aesthetics.įonts have the power to reflect your brand’s identity, personality, industry, and so much more. We’re not joking when we say that you should take picking a font for your business very seriously. You also have to consider what type of business font you want to use.
You’re missing a piece of the puzzle if that’s all you think it takes to create a memorable brand logo. And to get the perfect logo, all you need is a neat image! Your logo is the crown jewel of your brand, right? It’s what you’ll put on all of your collateral, from beer koozies to email signatures.
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